UX/UI: Web & Mobile Design for the American Market
REDARC Electronics is an innovative, fast growing South Australian manufacturer of a range of electronic products and technologies.
Goal To launch a North American website for the REDARC brand, complete with imagery and messaging that would speak specifically to users in these markets. This REDARC website designed as a Shopify-based eCommerce that would allow users to research, compare and purchase their off-roading, tailgating, and adventure-supporting automotive power supplies for their vehicles.
30,535 User on the New North American Domain
Lead Design Re-Design Initial Discovery meeting with clients Researched competitors in Australia and in American Analyzed GA for their Australian domain Wireframes Visual Mockups Prototypes Development