NineSevenDesign
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Jennifer Adams Website Re-Design: UX/UI

Goal
To introduce the luxury bedding collection to target consumers online, improve website design and user experience, and increase conversion rates. We migrated Jennifer Adams to a Shopify Plus platform. The migration provided the website with a major facelift, improving the user experience and better communicating the brand vision.

Collaboratively, page designs were created to delight website visitors, converting them at a higher rate and increasing order value.

400%
Increase in Amazon sales

3%
Decrease in bounce rate following site redesign

17%
Increase in e-commerce conversion rate (YOY)

Lead Design Re-Design
Initial Discovery meeting with clients
Researched competitors
Analyzed Crazy Egg and GA
Wireframes
Visual Mockups
Prototypes
Development

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