Goal To introduce the luxury bedding collection to target consumers online, improve website design and user experience, and increase conversion rates. We migrated Jennifer Adams to a Shopify Plus platform. The migration provided the website with a major facelift, improving the user experience and better communicating the brand vision.
Collaboratively, page designs were created to delight website visitors, converting them at a higher rate and increasing order value.
400% Increase in Amazon sales
3% Decrease in bounce rate following site redesign
17% Increase in e-commerce conversion rate (YOY)
Lead Design Re-Design Initial Discovery meeting with clients Researched competitors Analyzed Crazy Egg and GA Wireframes Visual Mockups Prototypes Development